The Backbone of Link Building: Outreach Strategies

Link building has become a vital part of any SEO strategy. The influence that links have on rankings in the search engine results pages (SERPs) continues to be significant–so an effective link building campaign remains important. Many different factors go into a successful link building campaign, but even a campaign that features some of the best content ever created will never get off the ground without great outreach. Outreach is the foundation of an effective link building project. You [...]

The Rising Influence of Social Media (Infographic)

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Social-Media-Marketing-Horse-Race2Popular Today in Social: All Popular Articles Social media is not a flash in the pan.  It is a big deal and has become so integral to modern life.  Many prospects may not even take a company seriously, if it does not have a presence on Facebook and Twitter.  Organizations that ignore  social media marketing  do so at their own peril.  Most major corporations have a presence on some, if not all, of the major social networks— Facebook , Twitter [...]

Something Has Changed At LinkedIn

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linkedin-ecosystem-600x566If you were to invoke fairy tales in the world of social media, you might compare LinkedIn to Cinderella. While the step-sisters Facebook and Google Plus have been preparing for the Prince’s big party, LinkedIn has been quietly going about an incredible overhaul of its system and is building up a larger and larger user base. Many business owners and marketers are still thinking about LinkedIn as it was a year ago – a nice place to get a backlink for the [...]

How To Cultivate A Social Community To Add Customer Value

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community-building-300x200How do you use a social community to that is valued by customers and adds customer value? It’s simple, great content and valued engagement that connects with each customer touch point in the customer’s buying process or brand relationship. Within SAP and my North American responsibilities, we want to help our prospects, customers and all other parts of the SAP ecosystem to be more impactful and successful at their job, whether it’s being a HANA expert or eventually needing [...]

The Benefits of Social Media for Your Business

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why-google-is-in-bed-with-social-mediaIf you think you should be getting on the social media wagon because everyone else is you’re wrong. The reason why you should be getting savvy with social media is because using social media effectively can really help you to achieve your business goals. What sorts of things can social media help you to achieve? Everything from better customer service to that all-important search engine optimisation. The five big benefits of social media for businesses: Social media as a [...]