7 Important Rules of Conduct When Using Google+

In just a few short years Google+ has grown to be the second most used social networking site in the world. This fact won’t surprise those who use it; it’s easy to get the hang of, intuitive, powerful, and entertaining. It was designed to integrate flawlessly with all other Google services (Google Docs, Gmail, Android, etc.), includes improved privacy features, and has more natural ways to manage relationship circles (you won’t find any ‘friend requests’ here). Perhaps best of [...]

The Human Side Of B2B Social Media: Eight Benefits Of Social Media Marketing

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As more businesses launch successful social media campaigns, it’s becoming clear that opting out of the social revolution can put companies at a competitive disadvantage. Social media offers the immediacy and interactivity consumers want and anticipate.  It can intensify customer engagement, drive quality leads and produce higher ROI. Consumer brands understand just how essential and effective social media marketing can be. Procter & Gamble, for instance, is now spending more than a third of their $9.5 billion marketing budget [...]

The Backbone of Link Building: Outreach Strategies

Link building has become a vital part of any SEO strategy. The influence that links have on rankings in the search engine results pages (SERPs) continues to be significant–so an effective link building campaign remains important. Many different factors go into a successful link building campaign, but even a campaign that features some of the best content ever created will never get off the ground without great outreach. Outreach is the foundation of an effective link building project. You [...]

The Rising Influence of Social Media (Infographic)

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Social-Media-Marketing-Horse-Race2Popular Today in Social: All Popular Articles Social media is not a flash in the pan.  It is a big deal and has become so integral to modern life.  Many prospects may not even take a company seriously, if it does not have a presence on Facebook and Twitter.  Organizations that ignore  social media marketing  do so at their own peril.  Most major corporations have a presence on some, if not all, of the major social networks— Facebook , Twitter [...]

Leverage Twitter’s Influence To Work For Your Brand

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twitter-will-increase-stock-price-for-workA recent BazaarVoice study  –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data, over 18 months of Google query data, and 270,000 user generated reviews for the same 13 brands – found that stock prices move upwards with Twitter mentions. Crazy, right. Crazier still is that the correlation is only with respect to positive mentions , the correlation did not hold up between negative brand mentions falling stock prices. Which is [...]

Something Has Changed At LinkedIn

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linkedin-ecosystem-600x566If you were to invoke fairy tales in the world of social media, you might compare LinkedIn to Cinderella. While the step-sisters Facebook and Google Plus have been preparing for the Prince’s big party, LinkedIn has been quietly going about an incredible overhaul of its system and is building up a larger and larger user base. Many business owners and marketers are still thinking about LinkedIn as it was a year ago – a nice place to get a backlink for the [...]

4 Reasons Your Small Business Needs to be on YouTube

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youtube_logoIf I told you that the second largest number of online searches online are done on YouTube would you believe it? With over 4 billion video views each day, more than 60 hours of video uploaded every minute, and more than 400 million views daily on mobile devices YouTube has truly become a daily search destination for people. When it comes to businesses talking about utilizing Social Media usually sites like Facebook and [...]

The Benefits of Social Media for Your Business

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why-google-is-in-bed-with-social-mediaIf you think you should be getting on the social media wagon because everyone else is you’re wrong. The reason why you should be getting savvy with social media is because using social media effectively can really help you to achieve your business goals. What sorts of things can social media help you to achieve? Everything from better customer service to that all-important search engine optimisation. The five big benefits of social media for businesses: Social media as a [...]

The Twitter Ecosystem

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The big news of the week was that Google has surpassed Twitter in the ranks of social networks, taking second position behind Facebook. While pundits argue about whether those G+ users are active or not, it seems that the growth of Google’s social mega-platform is simply a matter of time. But then, there was another piece of research that shows Twitter as being the fastest growing social platform in the world . As a student of social media, I’m [...]