B2B Social Media: Building a Cohesive Strategy

SES Chicago

Social media strategy for B2Bs doesn’t start or stop with just having a Facebook or Twitter account. Real business strategy executed through social can pay dividends beyond just the engagement factor, to business, brand, and human impact. This was the topic of the B2B social media strategy session at SES San Francisco 2013. B2B Versus B2C Versus Humans Relationships are between people and not businesses, said session speaker Rebecca Tann ( @rebeccatann ) of Regus. So humanize your brand, [...]

The Human Side Of B2B Social Media: Eight Benefits Of Social Media Marketing

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As more businesses launch successful social media campaigns, it’s becoming clear that opting out of the social revolution can put companies at a competitive disadvantage. Social media offers the immediacy and interactivity consumers want and anticipate.  It can intensify customer engagement, drive quality leads and produce higher ROI. Consumer brands understand just how essential and effective social media marketing can be. Procter & Gamble, for instance, is now spending more than a third of their $9.5 billion marketing budget [...]