Two Surprising Keys to Build Trust and Drive Sales Through Social Media

In a world where information continues to explode, people still trust people. In fact, research from Edelman and Nielsen continue to show that people are more likely to trust information from an organization’s employee or from someone they perceive to be like themselves, than from an organization’s official communicators, web site or sponsored content.   If your content marketing plans do not include some level of empowering employees to publish in social media, you may be missing a huge [...]

10 Twitter Tips For Your Social Media Marketing


10_Twitter_Tips_For_Your_Social_Media_MarketingTwitter is one of the best social media networks and strategies that you can use to further your business. You just need to know the ins and outs of using this wonderful tool so that you can gain more targeted visitors. Keep reading to learn more about the top ten Twitter tips for your social media marketing plans and efforts. One of the main things you have to do is to make sure that information you’re sharing with your [...]

Leverage Twitter’s Influence To Work For Your Brand


twitter-will-increase-stock-price-for-workA recent BazaarVoice study  –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data, over 18 months of Google query data, and 270,000 user generated reviews for the same 13 brands – found that stock prices move upwards with Twitter mentions. Crazy, right. Crazier still is that the correlation is only with respect to positive mentions , the correlation did not hold up between negative brand mentions falling stock prices. Which is [...]

Your Business Can’t Afford Not to “Tweet”


twitter-follow-achieverSix years ago if you asked someone to “follow” you, it was most likely because you were leading them to their table at a restaurant. Thanks to Twitter, “Following” someone is as easy as clicking on their name, and you get 140-character or less updates about them daily…or by the hour…or seemingly by the minute. “Twitter can be a divisive thing—I know many people who tell me they they just don’t get it,” says Marnie Goldberg , Social Medium [...]

The Twitter Ecosystem



The big news of the week was that Google has surpassed Twitter in the ranks of social networks, taking second position behind Facebook. While pundits argue about whether those G+ users are active or not, it seems that the growth of Google’s social mega-platform is simply a matter of time. But then, there was another piece of research that shows Twitter as being the fastest growing social platform in the world . As a student of social media, I’m [...]