Designing Your Content Plan to Speak to the C-Suite


content-plan-c-suite-salesc-suite sales The elusive C-suite sale. Marketers spend large amounts of time and energy digging deep into their demand generation toolkits to access executives and try to get them to buy, only to find themselves facing silence, disinterest or, at best, a pass-off to their team. But for large-scale B2B sales in particular, it’s critical to create a content plan and engagement strategy to break through to this lucrative and powerful buyer.  The executive challenge revisited First, let’s go [...]

B2B Social Media: Building a Cohesive Strategy

SES Chicago

Social media strategy for B2Bs doesn’t start or stop with just having a Facebook or Twitter account. Real business strategy executed through social can pay dividends beyond just the engagement factor, to business, brand, and human impact. This was the topic of the B2B social media strategy session at SES San Francisco 2013. B2B Versus B2C Versus Humans Relationships are between people and not businesses, said session speaker Rebecca Tann ( @rebeccatann ) of Regus. So humanize your brand, [...]

Your Content Marketing Needs A Strategy

Yes – Your Content Marketing Needs a Strategy! You may have heard the news… content is king ! Oh wait, that isn’t really news is it?  So why all the hustle and bustle around content these days?  A couple of hard pressing reasons including 1) your customers demand it, 2) it is an essential part of your brand experience, and 3) it can be one of the most effective tools in your arsenal to build brand loyalty. Creating content [...]

Content Planning: Time Your Content & Organize By Topic

Playing “catch up” with your content usually results in content that lacks focus, repeats what’s already been said, and engages no one. Content planning requires scheduling by time and topic. Here are some ways to avoid catch up content and produce something truly worthy of your company. Do Your Research Read through industry association newsletters, news sites, competitor sites, forums and blog posts. Focus on the questions being asked. In a post published on Fast Company’s Co.Exist page these [...]

5 Easy Steps To Build An Effective Social Media Content Strategy

By now you’ve already read my Facebook  and Local Twitter Power Guides. These guides and the associated Social Media courses should give you a sense that it’s important to implement a solid content strategy for your online business.  You’ve probably gone digging, trying to understand exactly what a content strategy is, and how to get the right pieces in place. Not so easy! You’ve scoured the Internet for answers and have probably come back more confused than before you started.  A content strategy [...]

The Year B2B Manufacturers Need to Get Real About Social Media


120623496-277x300For business-to-business (B2B) marketers, 2013 could be the best year ever, or just another one of barely getting by. Just hitting the metrics on scorecards and dashboards or really making an impact on the businesses they are responsible for.  In 2013, prospects are more selective than ever with their time.  They expect so much more than just a data sheet or a series of choreographed PDFs to each of their stages of the buying process.  They want to know that [...]

Outsourcing Social Media: You Need a Strategy


outsourcingBusiness owners and senior management need to focus on growth and the underlying business and they often struggle with how to get social media started. A company’s voice in social media needs to be driven from within and then shaped and broadcasted by someone who knows what they are doing. For many SMB’s and large brands too, the best possible formula is outsourced strategy development and then collective implementation by the company and their “Social Media Pro” partner. Here are [...]

4 Reasons Your Small Business Needs to be on YouTube


youtube_logoIf I told you that the second largest number of online searches online are done on YouTube would you believe it? With over 4 billion video views each day, more than 60 hours of video uploaded every minute, and more than 400 million views daily on mobile devices YouTube has truly become a daily search destination for people. When it comes to businesses talking about utilizing Social Media usually sites like Facebook and [...]

You Don’t Need a Facebook Strategy (You Need a Content Strategy)


fb-graph-searchOver the past few years marketers have invested a lot of time, energy and money into their Facebook strategies. So it’s understandable that they get frustrated when Facebook switches things up with a new feature such as Graph Search, the social search function it introduced earlier this year. The unintended consequence of Facebook’s constant tinkering may be that more marketers and communicators are embracing the idea that they need  a Facebook strategy. Because developing a strategy for any single platform is a waste of resources [...]

Creative Content Marketing – Quality Content, Real Value


creative_contentCreative content strategy is all about producing amazing content for your website. Where old SEO used to be focused on using techniques and shortcuts to get a site on the front page of Google, modern SEO is about providing real value. And Strategy Internet Marketing is at the head of the pack. With our vast team bursting with creativity, you can rely on us to produce high quality content that’s not just brilliantly designed but provides actual value to [...]