Tips for using Vine without getting tangled up in a lawsuit.


vineBy Kerry Gorgone, Contributing {grow} Columnist Six seconds (or six and a half, for the purists among us) hardly seems long enough to convey anything of substance, and yet  Vine — Twitter’s new video sharing service — is catching on fast. Maybe it’s not surprising. Six seconds of Super Bowl advertising time would cost $800,000, so clearly time is valuable! For those who haven’t tried it yet, Vine enables users to capture six seconds of live video (uploading from [...]

4 Ways to Create a Content Strategy You and Your Customers will Love


Screen-Shot-2013-01-30-at-11_53_14-PMContent marketing may not be as difficult as physics or heart surgery but there is still certain layers of complexity that need to be considered. If you want your blog posts, infographics or videos to go viral, you have to first develop a content strategy and then commit to monitoring and optimizing your content instead of making decisions solely based on gut instinct or assumption. After six or seven years of being a blogger, I’ve learned a thing or two about [...]