B2B Social Media: Building a Cohesive Strategy

Social media strategy for B2Bs doesn’t start or stop with just having a Facebook or Twitter account. Real business strategy executed through social can pay dividends beyond just the engagement factor, to business, brand, and human impact. This was the topic of the B2B social media strategy session at SES San Francisco 2013. B2B Versus B2C Versus Humans Relationships are between people and not businesses, said session speaker Rebecca Tann ( @rebeccatann ) of Regus. So humanize your brand, [...]